Brand Option 01
The use of Corondum font gives Liberty Strategic Minerals a level of institutional weight without making the identity feel heavy-handed. It has the authority of a traditional serif, but the sharper cuts and high-contrast forms give it a more refined, editorial quality — closer to a private bank, legal house, or old American industrial family than a typical mining company. Strategic is in italics to introduce movement and innovation.
Brand Identity
Positioning, tone, and the strategic territory the brand occupies.
The primary lockup. Corundum Text set in three registers (Roman, Italic, Roman) with the monogram seal anchoring the system. The result is a Fournier-rooted, neoclassic temperament that sits alongside American industrial weight.
Notes — Brand Identity
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Logos
Primary mark, secondary lockups, and clear-space rules.
The Immersive Monogram is the interactive expression of Liberty. A sealed mark opens into the full signature on approach, the bar pivoting like a key turning in a lock while the wordmark draws apart and settles into place. It is the brand introducing itself with composure rather than announcement.
Notes — Logos
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Colourways
Core palette, supporting colours, and contrast pairings.
A mineral-led palette. Charcoal is the primary, clay sits underneath as a warmer secondary, and warm paper is used for type and lighter surfaces. The coral accent (#C25538) only appears on the investor CTA in the web mock-up, so it stays meaningful wherever it shows up.
Notes — Colourways
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Image Application
Example of application of imagery and the logo/brandmark.
Example of application of imagery and the logo/brandmark.
Notes — Image Application
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Real-Life Mock-ups
Identity applied across stationery, signage, and physical environments.
The identity translated into debossed black envelopes, ivory letterheads, and calling cards in oxblood and bone. The seal carries across substrates without losing composure, and the wordmark holds its register from page to envelope to folder.
Notes — Real-Life Mock-ups
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Web Page Mock-up
Digital expression of the brand across the homepage and key surfaces.
The digital threshold. A single charcoal-veiled portrait of the city, the closed monogram in the upper left, and a coral Open Investor Portal key at centre. The page stays restrained and the rest of the house remains behind the door.
Notes — Web Page Mock-up
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