Liberty Strategic Minerals
Three identities for review.
An American-backed strategic minerals group advancing copper resource independence through a new generation of exploration and investment. The brand must carry the weight of that history.
Open each direction below to review the identity, logos, colourways, icons, real-life mock-ups, and web expression. Leave comments inline, feedback syncs live across the team.
This presentation is our initial creative direction we want to present for the Liberty brand. Refined, premium, and editorial in its presentation. We want to remove eagle imagery, and pursue a wordmark that speaks to heritage, confidence, legacy and tradition. Colours are only a suggestion at this point. Each identity has an aspect of movement and energy that we want to introduce to the brand system to speak to innovation and cutting-edge technology. Please comment underneath the creative asset if you like the direction.
Add your vote on preferred direction on the card below. Enjoy.