LSM Brand Hub
Direction 03 / Awaiting Assets

Brand Option 03

TitleGoldenbook

Goldenbook arranges the LIBERTY letters inside a solid white cube — a private-press monogram with editorial proportions. The wordmark sits to the right in a classical serif, giving the identity the weight of a bound first edition rather than a corporate masthead.

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Brand Identity

Positioning, tone, and the strategic territory the brand occupies.

01 / 06 — Primary Lockup — Goldenbook
Liberty Strategic Minerals — Goldenbook primary lockup on black

The primary lockup. The LIBERTY monogram sits inside a solid white cube, paired with the full name set in three stacked lines of a classical serif.

Notes — Brand Identity

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02 / 06

Logos

Primary mark, secondary lockups, and clear-space rules.

02 / 06 — Monogram & Wordmark — Interactive Feature

The cube monogram and the full horizontal lockup. On hover, the seven LIBERTY letters resolve into the cube in a randomised stagger — the same entrance plays once on load, then replays each time the mouse re-enters.

Notes — Logos

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03 / 06

Colourways

Core palette, supporting colours, and contrast pairings.

03 / 06 — Colourways — Private-Press Neutrals
Surface
№ 01
Off White
#FDFCF8
Secondary
№ 02
Ivory
#F3F0E9
Stock
№ 03
Linen
#E3DBCC
Primary
№ 04
Obsidian
#101010

Off white, ivory and linen give the stationery a warm, private-press quality, while the near-black mark adds weight and authority. The result feels quiet, tactile and institutional without becoming cold or corporate.

Notes — Colourways

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04 / 06

Image Application

Example of application of imagery and the logo/brandmark.

04 / 06 — Image Application
Click to Enlarge

Example of application of imagery and the logo/brandmark.

Notes — Image Application

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05 / 06

Real-Life Mock-ups

Identity applied across stationery, signage, and physical environments.

05 / 06 — Stationery in Situ — Lightbox Gallery
Click to Enlarge

The Goldenbook identity applied to the full stationery suite — blind deboss on vellum stock with the cube monogram as a tactile foil mark.

Notes — Real-Life Mock-ups

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06 / 06

Web Page Mock-up

Digital expression of the brand across the homepage and key surfaces.

06 / 06 — Web Page Mock-up — Goldenbook
Interactive Mock-up
View on Desktop for Interactive Mock-Up
Optimised for larger screens

Hovering the page replays the cube monogram assembly in the nav.

Notes — Web Page Mock-up

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